“Construction of the future. Intelligent architecture” – this was the theme of this year's International Construction Fair "Budma" held in Poznań from 29 January to 1 February 2013.
The topics of this 22nd edition of the fair focused on the presentation of intelligent design systems, economical, low-energy technologies, innovative materials and building systems, integrated control and modern ways of building management.
As in previous years, several ArcelorMittal entities were represented on one stand, which was awarded yet again by a statue Acanthus Aureus “for a stand fostering execution of marketing strategy of a company on fairs”.
ArcelorMittal Commercial Long Poland, ArcelorMittal Construction, ArcelorMittal Distribution Solutions, ArcelorMittal FCE Poland and ArcelorMittal WireSolutions presented their products on a common stand.
Tomasz Plaskura, FCE CMO Business Division East, explained the benefits of presenting all products on one stand:
"The aim of our presence at fairs is to promote our variety of steel products available for the construction sector, e.g. Magnelis® and Aluzinc®. Visitors and customers have the possibility to find out about our wide range of our products due to the fact that they are all presented on one stand of ArcelorMittal. We promote our environmentally-friendly production and ecological production cycle. It is a great opportunity for us to talk to our customers, meet their expectations and discuss in what way we can enhance our service and products."
This year offer of ArcelorMittal focused on the presentation of final products of its customers and how they used steel produced in Polish steel plants. Among others there were profiles used for dry buildings with higher anticorrosive resistance, rainspout systems and special trapezoid sheet which could be used in demanding surroundings (e.g. as elements of farm buildings).
