Inspiring newborn architects with our organic coated steel

On September 8, around 50 architecture master students of the Delft University of Technology (The Netherlands) visited ArcelorMittal Gent. The visit was part of European Coil Coating Association (ECCA) training days.

These training days are one of the actions that fit into ECCA’s mission to promote the use of organic coated steel and aluminium. What’s more, they are now even a fixed item into the lecture programme of the Dutch University.

Fruitful discussions & guided tour

The day started with a guest lecture by “Bouwen met staal” at the University in Delft. Afterwards the students travelled to ArcelorMittal Gent by bus. We started the programme by introducing ArcelorMittal and ECCA. Afterwards an interactive session was held on the use of organic coated steel in buildings, where the students could ask questions and discuss the outcomes together with Coen Van Gorp, Account Manager for our Benelux agency and Fanny Langevin (R&D). 

The students interacted especially with a lot of attention and questions on environmental and life cycle issues. As a result the advantageous position of pre coated metal as an environmental friendly option and solution for architectural questions was in-depth discussed.

Next to that, ECCA’s film on the production of coated steels was shown. To put this into practice, the group could enjoy a guided tour on the site of ArcelorMittal Gent where they visited the hot and cold rolling lines as well as the galvanising one.   

Product promotion at its best

The newborn architects really appreciated the visit. It gives them an insight on how our products are made, what their advantages are and how they can be used.

This initiative is an ideal way to promote our beautiful organic coated product range and its endless possibilities in architecture. Because in the end, these students might become our future customers…