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ArcelorMittal Europe – Flat Products
ArcelorMittal Europe – Flat Products
The can body utilises TH480 packaging steel from ArcelorMittal Europe – Flat Products. Design support was provided by ArcelorMittal Global R&D who used Finite Element Analysis (FEA) to ensure that the can could be manufactured without any risk of critical material failure. The result is a unique can which provides a new consumer experience and
a carbon footprint that is around 20-percent lower than comparable cans.
Ecopeel™ is already being used to package tuna in Spain but more countries – and products – will be added soon.
“Sustainability is a mandatory requirement in product development at Eviosys,”
notes David Hall, R&D Director for Eviosys.
“Our sustainability goal with the Ecopeel™ was to optimise the use of steel to package the same volume of food while achieving 100-percent product release.”
Less material means emissions are avoided, while full product release ensures that all the food in a can is usable – avoiding food wastage.
Eviosys achieved their goals by creating a cylinder with no ring. Instead, a 45-degree angle at the top edge is created which allows the peelable lid to be removed using minimal force.
“The design provides a good combination of convenience, improved consumer experience, and a more sustainable packaging without compromising performance,” says David Hall.
Dr David Hall, R&D Director for Eviosys
ArcelorMittal’s Global R&D team became involved in the project in the final stages of the Ecopeel™’s development. Dr Lionel Gailliard, Packaging Product Development Manager for ArcelorMittal Europe – Flat Products explains: “After verifying the metal forming stages in their own facilities, Eviosys asked ArcelorMittal Global R&D to numerically check the feasibility of the Ecopeel™ body to ensure the body of the can would not break when the top was flared to accommodate the peelable seal. Using FEA and forming limit curves, ArcelorMittal Global R&D concluded that the part was fully feasible, even when taking the variability of the steel’s mechanical properties into account.”
Dr Lionel Gailliard, Packaging Product Development Manager, ArcelorMittal Europe – Flat Products.
Giulia Marcaccio, Head of Marketing for Packaging at ArcelorMittal Europe – Flat Products, notes: “Ecopeel™ is a genuinely smart steel packaging innovation that fits well with ArcelorMittal’s core values to offer smarter (packaging) steels for people and planet. For people, Ecopeel™ brings convenience and easier use. For the planet, this unique steel innovation reduces the carbon footprint of packaging and increases awareness about food wastage. It will drive consumer demand for steel as their preferred packaging choice.”
Giulia Marcaccio, Head of Marketing for Packaging, ArcelorMittal Europe – Flat Products.
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