In order to stimulate dialogue with architects and customers, ArcelorMittal Europe – Flat Products has launched Steel Envelope. Consisting of a landmark book and a dedicated website, Steel Envelope gives architects, designers and specifiers a chance to touch and feel ArcelorMittal’s construction products. Steel Envelope includes ArcelorMittal’s pre-painted and metallic coated steels for both interior and exterior building applications.
Metal Foundation (Asturias, Spain), Architect © [baragaño], photography © Mariela Apollonio
Steel Envelope enables ArcelorMittal to reach architects, engineering offices, contractors and project owners in a new way. “As manufacturers of industrial flat steel, ArcelorMittal only offers part of the final construction system. However, it is important for us to connect with architects as our products provide a significant contribution to the final aesthetics of a building and architects are key stakeholders in the construction business,” explains Jérôme Guth, Manager of Business Development Construction for ArcelorMittal Europe – Flat Products. “Our goal is to show them a selection of ArcelorMittal’s high performance and aesthetic products which they can select for the facades or roofs of their future projects.”
From the Steel Envelope website, customers and architects can view product information and data sheets, find inspirational images to spark creativity or order product samples. The website and book are not just for architects though. “Anyone who transforms an ArcelorMittal pre-painted coil into building systems such as aesthetic cassettes, panels or tiles will find a wealth of useful information in Steel Envelope,” notes Jérôme Guth.
A limited edition Steel Envelope book has been published and will be distributed to architects across Europe. As well as detachable samples, the book features large format images and practical details about each construction steel grade and finish.
The samples can be easily removed so that they can be viewed in real-life interior or exterior lighting conditions. Samples of ArcelorMittal’s metallic (Magnelis®, Aluzinc® Florelis, and Indaten®) and pre-painted (Granite® and Estetic®) steel finishes are presented.
Like the Steel Envelope website, the book includes a product selector which helps architects and designers select the right steel for the right application.
Important information about colour ranges, guarantees and product features is available at your fingertips.